For SBN Use Only STATE BAR OF NEVADA MANDATORY ADVERTISING FILING FORM Ad. #: _____________ PURSUANT TO RPC 7.2A (updated 12/07) Date Rec’d _________ District____________ Effective September 1, 2007, Rule of Professional Conduct (“RPC”) 7.2A (Advertising Filing Requirements) requires that a lawyer file with the state bar a copy or recording of an advertisement or written or recorded communication within 15 days of first dissemination along with a form supplied by the state bar, except those advertisements exempt pursuant to Advertising Committee Rule (“ACR”) 2(o). If desired, advance opinion may be obtained pursuant to RPC 7.2(B) by submitting a copy of the advertisement with an application form and the fee required by ACR 8. If an advance opinion is requested, the committee shall issue a written opinion within 30 days of submission. Type of Ad________ Ackn. Letter Sent_____ INSTRUCTIONS FOR SUBMISSION OF THE FILING FORM 1. 2. 3. 4. Complete Filing Form in full. Please print or type. Application may be reproduced. A separate Filing Form must be submitted for each advertisement or writing. Attached advertisement or writing. Each form regarding a written, recorded or other electronic media advertisement or solicitation shall be accompanied by a copy of the advertisement or solicitation. An audio or video advertisement shall be accompanied by a recording of the advertisement and a written transcript of the recording. Audio and video recordings shall be submitted in DVD, CD or e-mail format. Any public media advertisement or solicitation communication in a non-English language shall be accompanied by a complete, accurate English translation. If requesting a waiver of the electronic filing requirement, submit written explanation of good cause. This only applies to television or radio ads. 4. Mail an original of each completed Filing Form with all attachments to: Advertising Administrator State Bar of Nevada 600 East Charleston Blvd. Las Vegas, NV 89104 or send electronically to: louisew@nvbar.org A separate Filing Form must be submitted for each advertisement or writing. For questions concerning filing requirements visit www.nvbar.org, or call 702-382-2200. Lawyer: ______________________________________________ Bar Number_________________ Firm: ______________________________________________________________________________ Firm’s Principal Office Address: __________________________________________________________ ____________________________________________________________________________________ Phone: ___________________ Fax: _____________________ E-mail: _____________________ Nature of advertisement or written solicitation: A. ________ Letter C. ________ Newspaper/Periodical E. ________ Billboards and other signs B. ________ Telephone Directory D. ________ Television/Radio F. ________ Other, explain: State the date the advertisement or writing was first disseminated or mailed: __________________ State where the advertisement is disseminated (i.e. which newspapers, telephone directories, periodicals, television stations, there may be more than one): __________________________________________ ________________________________________ ____________________________________________________________________________________ Is a waiver of the electronic filing requirement being requested Yes ________ No ________ Does the advertisement or writing disclose or allude to a specific fee, range of fees, or that the lawyer or law firm will render fees on a contingent fee basis? Yes ________ No ________ American LegalNet, Inc. www.FormsWorkFlow.com Does the advertisement or writing disclose the existence of an office other than the firm’s principal office? Yes________ No ________ Does the advertisement or writing designate or allude to one or more specific areas of practice? Yes________ No ________ Identify any lawyers depicted in the advertisement: ________________________________________ ____________________________________________________________________________________ Identify any actual employees of the lawyer/firm depicted in the advertisement with job title: ___________________________________________________________________________________ ____________________________________________________________________________________ Identify any actual clients depicted in the advertisement along with such clients’ addresses and phone numbers:______________________________________________________________________ ____________________________________________________________________________________ Identify any actors used in the advertisement: ____________________________________________ ___________________________________________________________________________________ Additional or Substantiating information: __________________________________________________________________________________ ___________________________________________________________________________________ Note: the Advertising Review Committee may request substantiation of any statement or representation made in the submitted advertisement. ATTEST: I HAVE REVIEWED THE ADVERTISEMENT OR WRITING SUBMITTED AS REQUIRED BY NEVADA RPC 7.2A. THE REPRESENTATIONS CONTAINED THEREIN AND THE INFORMATION IN THIS FORM ARE TRUE AND CORRECT. _______________________________________________ Signature _________________ Date FOR COMMITTEE USE ONLY NO ACTION TAKEN AFTER REVIEW ADD’L INFORMATION REQUESTED ADD’L INFORMATION REVIEWED/APPROVED REFERRED TO OFFICE OF BAR COUNSEL WITHIN 30 DAYS OF REVIEW DATE_____________ DATE ___________ DATE___________ DATE _____________ BY_______________ BY _____________ BY _____________ BY________________ American LegalNet, Inc. www.FormsWorkFlow.com This check list is provided for your benefit only and does not need to be returned with your filing form. This check list is provided in an effort to help you identify the most common problem areas with compliance in advertisements before filing. Have you done following? Included disclaimers for any statements regarding past results, such as, “this does not guarantee, warranty or predict the outcome of your case.” (7.1b) Not made any claims comparing your service to those of other attorneys which can not be validated. If you have made comparative statements, have you included substantiating information on your filing form? (7.1c) Not included any client testimonials or endorsements which would be either fictional or scripted? Can your testimonials be validated? (7.1d) Included actor disclaimers for all actors portraying either clients or staff? Have you identified any spokesmen as such? Have you only used attorneys to portray attorneys? (7.2b) Included the name of a lawyer or law firm in the ad? (7.2d) Included a prominently displayed contingency fee disclaimer if a contingency fee is advertised? (7.2e) Included a disclaimer regarding a specific fee or range of fees which indicates any limiting conditions to the availability of the fee. (7.2f) Included “This is an advertisement” on all written solicitations? (7.3c) Not used the word specialist or expert or any derivative thereof unless the advertising attorney has been certified a specialist or expert by an organization approved under RPC 7.4A. (7.4d) Included biographical information on all written solicitations? (1.4 c-3) American LegalNet, Inc. www.FormsWorkFlow.com